FERA has a long and successful history of delivering innovative, beautiful and perfectly fitting performance apparel since 1978.
FERA was born when founder Betty Tung, then working in the aerospace industry, decided to launch her own brand in the burgeoning ski apparel market. Though trained as an engineer, Betty learned the ins and outs of apparel manufacturing from her father, F.Y. Wong, who operated the leading manufacturer of ski apparel in Hong Kong. His factory produced for many international brands and had a reputation for excellence in quality and innovation.
Building on this foundation, FERA garnered a reputation for gorgeous ski apparel and ski pants with an incredible fit, winning numerous awards. FERA pioneered sleek stretch pants and introduced practical innovations like zip-out jacket liners and slim fitting bonded insulation. FERA continues to innovate and engineer garments to ensure you look and feel great.
From its skiwear roots, FERA today has evolved into a brand that debuts clean, modern pieces for both on and off the slopes. FERA’s Perfect Fit® pants are the go-to of celebrities, moms, fashionistas and snowsport lovers, while FERA’s outerwear combines on-trend elegance with performance. The iconic Meister brand features sweaters and knits that masterfully blend novelty and modernity.
FERA continues to be a passionately run, family owned business under the leadership of Betty’s children, Eric and Patty. Avid skiers, outdoor enthusiasts and urban explorers, they saw the potential for extending FERA’s design principles, incredible comfort and engineered fit into versatile leisure/active apparel. FERA's Evos collection is an innovative fusion of fashion and function, encompassing refined and style-infused pieces designed for effortless style and versatility all year round.
See for yourself: feel FERA.