FERA Today:
Just as FERA's products now serve a second generation of loyal customers, so too is FERA's management in its second generation.  Betty’s children, Patty & Eric, were reared in a world of FERA factory visits and warehouse jobs in the summer, and ski vacations and product testing in the winter. 

Today, from FERA's offices in Los Angeles and Hong Kong, they preserve and develop the unequalled blend of style, quality, value and fit that are the hallmarks of FERA. They insist on hands-on involvement in the design and production process, spending their weekdays poring over fabrics, patterns, colors and designs. Weekends and holidays are spent testing product with family and friends on the slopes of North America, Europe, Asia and New Zealand.

At heart, they remain dedicated to designing fashionable, affordable winter sport clothing with the Perfect Fit®, and getting every FERA product "just right." It's in their blood.